The American Vogue
By mid-August, after a summer of scantily clad people watching, I look forward to, with great appreciation, simply not having to look at the constant barrage of T-shirts, shorts and of course the ever-present flip-flop. The horror of the American diet all to evident wherever people gather. Living in the southwest does lengthen the seasonal fashion assault with temperatures often still reaching 90 degrees, until who knows when… the remedy arrives on time, although never too soon, easily reassuring us that civilization does exist in a more desirable, easy on the eyes form.
I approach the seasons offerings carefully. Like other over-indulged fellow Americans I recognize my craving for refined clothing, sensational shoes, purses, fragrances and the most expensive, Bling, to be as addictive as the ever-present giant burger and fries (off days must be for pizza and taco’s) consumed week in and week out. – Starting with the top publications, Vogue being the top, I immediately turn to the letter from the editor. Anna Wintour has worked tirelessly for me all year to “keep fashion in the worlds of dreams and impossibilities.” she continues “It felt perfect, precisely because the current trend is toward the pragmatic and accessible. Vogue has a responsibility to fly a visionary flag, now more than ever. The vision has always inspired me… with such potential to approach life on deliberate terms, I look at every design element necessary to get it right.
I seek expert opinion for hair and make-up. I ride my road bike 20 miles a day while picturing the last unfit poor soul trying to walk up a flight of stairs. I eat healthy, seeing food as a potentially deadly drug addiction… at last I’m ready to simply, dress properly! Ms. Wintour adds ” Fashion is so often presented in the culture as a thing of froth, which, of course, it partly is; But the bubbles are blown with care and a sense of values. Likewise Fashion’s Night Out. Frivolity must have its foundations.”
September 10,fashion will be having somewhat of a block-party. Stores will stay open late, editors, designers, models, and celebrities will mingle with “the people”… I saw mentioned, BICYCLE give-aways and a knitting class at Barney’s – Wow! “You get the picture–but here’s the point. Fashions Night Out is Vogue’s response to the notion that in these challenging times, certain kinds of pleasure, such as shopping, are impermissible. I believe that on the contra’ re, this is exactly the moment to insist on the harmless (and in fact economically beneficial) joys of being out and about and open to inspiration. Stores are fun, even if your not going to buy anything.” Anna Wintour, 2009 American Vogue
Fashion exists quite expertly in both, the pragmatic and the dream world. Pragmatically we should pursue our dreams with respect to the framework of our budgets, and as the summer always displays Americans need to take better care of their appearance, and treat health as a precious commodity. The dream world displayed inspires me to go for the size 4 and feel the drape of beautiful fabrics ruffle against the Autumn breeze… Froth is always on the top.